About Us

Arthur van Zanten and Jon Studer are partners and owners of Holland Beauty Corp. Arthur (see story below) has been President and Founder since 1975. Jon – Vice President began working at Holland Beauty Corp. in 1995 as a Sales Representative to local independent Garden Centers throughout the USA. In 2013, Jon was promoted to President and became a partner and majority stock holder in the company, while Art as Vice President is in charge of product development and sales.

Working together now for over 25 years, Art and Jon focus on building solid relationships with stores that supply flower bulbs throughout the United States. Their commitment to service, quality products, unique and contemporary package design, business integrity and long term relationships, are just a small taste of the partnership and level of commitment you will receive when you team up with Art and Jon!

How we got started:
Our founder and Vice-President, Arthur V. van Zanten, is part of the 5th generation of a family that has been involved in the production and merchandising of flower bulbs. In 1822, Rutgerd V. van Zanten tried growing the first flower bulbs on his farm in Hillegom, Holland. It was a challenge, but because of his persistence and love for plants, he was able to start a tradition that would continue until today. His son, Gerrit, continued the business and expanded the farm considerably. Gerrit’s son, Arend, was one of the first salesmen to sell flower bulbs outside of Holland. He traveled to all parts of the world including Russia and even the U.S. to sell bulbs. Jan Herman, Arend’s son, continued the same business even through the difficulties of World War II. Soon after the war, his three sons, Arent, Pieter, and Arthur, took over the business. In 1975, Arthur moved to the U.S. and founded Holland Beauty Flower & Bulb Corporation.


What we do:
We are suppliers of Spring and Fall blooming flower bulbs. We offer a complete line of over 300 varieties of Fall bulbs and over 200 varieties of Spring bulbs. Our clients include retail garden centers, chain stores, as well as landscape professionals. Our corporate headquarters is located in Milwaukee, Wisconsin along with our 90,000 square foot warehouse. We pride ourselves in the honesty and integrity of our company. We strive to practice the highest standards of business while maintaining personal relationships with our customers.